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How to CGP Companies can GROW smarter with SAP 

Consumer packaged goods (CPG) companies looking to grow need more than the right technology—they need the right guidance. Oxford Economics reveals how to find it, and how GROW with SAP accelerates the journey to, and benefits from, cloud ERP.

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Published by SAP - Oxford Economics Report

Midsize CPG companies are searching for strategies to keep consumers loyal, products fresh, supply chains agile, and technology up to-date in a competitive market. Meeting the end consumer’s evolving needs with innovative products is a priority. Creating more agile supply chains and increasing operational efficiency will be key to differentiating their value proposition. Future technologies (i.e., artificial intelligence) may help decision-makers increase their competitiveness, but establishing a strong technology foundation must come first.

What You Will Learn in this Report:

CPG companies are on a growth trajectory—and they’re not slowing down. According to this study by Oxford Economics, 88% of CPG executives report revenue growth over the past three years. But sustaining that success means evolving fast.

This exclusive report reveals how midsize CPG leaders are positioning themselves for long-term growth by expanding into new markets, attracting new consumers, and innovating across their product lines.

Whether it’s launching entirely new offerings or improving existing ones, the most forward-thinking brands are making bold moves to stay competitive in a rapidly changing market.

Key insights from the report include:

  • >> 88% of CPG executives have experienced revenue growth in the last three years.

  • >> Market expansion is a top priority for 31% of CPG companies—significantly higher than the cross-industry average of 18%.

  • >> Product innovation is key: 39% of CPG leaders are prioritizing product differentiation to stay ahead of competitors.

  • >> CPG companies are more aggressive than other industries in pursuing new markets and revenue streams.


  • Start Building Your Winning SAP Public Cloud Project Team Today - Download Your Copy of the Oxford Economics Report now!


  • If after you have read the report and are ready to start on your SAP Cloud ERP Public journey,  contact the expert Vortex Consulting team to setup a one on one solution strategy meeting at a time that works best for you. 
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